Every note, newest first
Each note carries a topic label: crawling and indexing cover how pages are found and kept, structure covers how a site is arranged, writing covers the words that end up in a listing, history covers how results pages changed, and measurement covers the numbers afterwards.
August 2026
- How a crawler decides what to fetch next
13 August 2026 · Crawling
How a crawler builds and orders its queue, what makes a page get fetched sooner, and where crawl requests are wasted.
- What indexing actually decides
13 August 2026 · Indexing
The difference between discovered, fetched, stored and eligible pages, and how to tell an indexing problem from a demand problem.
- Robots.txt and noindex are not the same instruction
13 August 2026 · Crawling
The difference between blocking a fetch and blocking a listing, and why combining the two hides nothing.
- One page, four addresses: duplicates and canonicals
13 August 2026 · Indexing
Why one document ends up behind several addresses, what a canonical declaration can and cannot do, and when to redirect instead.
- Site structure that still works at a thousand pages
13 August 2026 · Structure
How a site's sections, index pages, click depth and address design behave once the page count grows past a few hundred.
- Internal links are plumbing, not decoration
13 August 2026 · Structure
Why internal links govern reachability, how to find orphaned pages, and how to write link text that describes its destination.
- Writing a page title that survives the result list
13 August 2026 · Writing
How to write a title element that identifies the page, survives truncation, and works as a tab label and a share label too.
- Description text, and why snippets ignore it
13 August 2026 · Writing
What meta description text is actually used for, how snippets are assembled per query, and how to judge whether a listing is working.
- Twenty years of the results page
13 August 2026 · History
How search results changed from a list of ten links into a page of blocks, answers and summaries, and what that did to site traffic.
- Reading your own traffic data without fooling yourself
13 August 2026 · Measurement
How to read impressions, clicks, click rate and average position, which comparisons are honest, and what a monthly review should cover.